Loyalty Programs

What is a Loyalty Program?

A loyalty program is a reward programme offered by takeaways to customers who frequently make purchases. A loyalty program may give a customer advanced access to new dishes, special sales coupons or free merchandise. Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programmes exist covering most types of business ; each one having varying features and reward schemes.

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