Marketing Guide    Google

Google

Google is one of the most popular search engines in the world, promoting your restaurant on Google would only help boost your business. Google provides you with different services to help promote your business like Google Ads, Google My Business, and organic searches

What do people do when they are hungry? Cook,
order food at home, or find a nearby restaurant.
Among the latter, many decide where to eat or
order by searching Google.”

72%

Of Google Ads marketers plan to
increase their PPC budgets due to
high ROI


86%

Of consumers use Google
to find a local restaurant
business


98%

Of searchers choose a
business that is ranking on the
first page of Google


Another way of showing up on organic searches is by creating a Google My Business profile for your restaurant. Google My Business is a free service that lets you list your restaurant business and show them to people searching for you locally. It shows the address of your restaurants along with the map. This is a good way of reaching out to local customers.

GOOGLE ADS FOR QUICK RETURNS

Ever thought about how Google has become one of the most profitable organizations on the planet? Did you know that more than 70% of Google’s income comes from Google ads? How is it possible? Lightning auctions happen nearly every time we search for a product or service in Google. And behind those auctions are businesses fighting viciously to gain top positions in Google search results

Why Google Ads

Here are some of the benefits of using Google Ads in your digital marketing strategy.

  • It increases leads and customers.
  • It’s a flexible marketing platform.
  • You get a high return on investment You see fast, transparent results.
  • It taps into huge, high-quality traffic sources. `You find out more about your market

Today is the day to start with Google Ads. Why? Well, Google Ads provides you with several bidding strategies that let you achieve your objectives. For this, you can think about increasing clicks, conversions, views and engagement, and impressions for your website

Google Ads can help you grow your restaurant sales by targeting relevant and high potential customers to your business via Google Search and Maps. When people search for where to eat or if they’re looking for a specific restaurant like yours, there’s a high chance you’ll get clicks because your restaurant will show up on the top search results.

The Effectiveness of Google Ads

There is no doubt that Google Ads or Pay-per-click (CPC) advertising works exceptionally for almost any type of business. Though using Google Ads (or any PPC platform) requires time and money, it never goes waste. Thousands of businesses claim that the time and money spent on Google Ads delivers a measurable return on investment (ROI). How you allocate your marketing budget will depend on which channels turn out to be most effective for your business.

With Google Ads, you will have to bid in order to launch an online advertising campaign. This means, you as a marketer set a price which is the most you want to pay for a click on your ad. The higher your bid, the more people will see your ad.

Google Ads Objectives

Focus on clicks, leads, and sales (Search and Display ads)

If you want people to visit your website, then clicks are a good place to start. When you use cost-per-click (CPC) bidding, you only pay when someone clicks on your ad and visits your website.

Focus on conversions (Search and Display ads)

With this, you tell Google Ads how much you’re willing to pay for a conversion or cost per action, using this advanced bidding method (CPA). A conversion (also known as an acquisition) is a specific action you want to see on your website. It’s usually a sale, but it could also be an email sign-up or another action. You pay for each click, but Google Ads will set your bids automatically to try to get you as many conversions as possible at the cost per action you specified.

Focus on views and engagement (Video ads)

You’ll use cost-per-view (CPV) bidding if your main goal is to evaluate how engaged viewers are with your video content, where they choose to watch your videos, and when they stop watching your content. You’ll pay for video views and other video interactions, such as clicks on call-to-action overlays (CTAs), cards, and companion banners, with CPV bidding.

When you set up your TrueView video campaign, you enter the highest price you want to pay for a view to set a CPV bid. Your bid is referred to as the maximum CPV bid, or simply “max CPV.” This bid applies to the campaign as a whole, but you can also set a CPV bid for each ad format separately.

Focus on Impressions

Consider using Target Impression Share if your campaign is only targeting the Search Network and your primary goal is to increase brand visibility. Google Ads will automatically set your bids to help you reach your Impression Share goal when you use this bidding strategy. For example, if you select an Impression Share target of 65 percent on the absolute top of the page, Google Ads will automatically set your bids to help show your ads on the absolute top of the page 65 percent of the total possible number of times.

If your campaign only targets the Display Network, you can pay by the number of times your ad is viewable shown rather than by the number of clicks. Because you pay for every 1,000 times your ad appears and is viewable, this is known as cost-per-thousand viewable impressions (vCPM) bidding. This is a good option if you’re primarily interested in getting your name or logo in front of a large number of people.