FusionPOS Blog Restaurant

By FusionPOS | June 2nd, 2021

Why Your Restaurant Needs a Digital Menu?

One thing restaurant owners always want to ensure is to provide a personalized experience to their customers. And they also want to ensure contactless ordering amidst COVID-19 concerns.

Likewise, they want to have reduced dependency on manpower and to upsell exponentially. After all, this is what helps them generate huge revenue, right?

And being a restaurant owner, you can achieve this by making a little cost-effective change to your restaurant menu. Convert your traditional menus to a digital menu.

Digital menus offer many benefits to your restaurant. Let’s have a look at some of them.

Provide Personalized Experience to Your Customers

Traditional menus fail to provide a personalized experience to customers. By having hard menus in hand, newcomers end up asking staff to suggest some delicious dishes. This tactic doesn’t work well every time as the taste varies from diner to diner.

Contrarily, a digital menu keeps displaying relevant food options automatically based on the browsing history of the customer. It provides them a brilliant experience to find the food item that matches their taste.

Reduced Investment in Manpower

“What can you do to quickly take orders from your diners?”

Back then, the only appropriate answer was “increase manpower.”

However, now digital menus have made things simpler. Placing a digital menu on each table frees you from jam-packing your restaurants with order tackers. It also eliminates the recruitment, training, and retaining costs of human resources.

Moreover, in peak hours, your customers don’t have to wait for placing their orders. Your digital menu will handle the bombardment of orders with no mistakes. All the way leading to accurate delivery and happy customers.

Easily Update Menu and Save on Printing Cost

Gone are the days when you had to tell customers explicitly, “This food item is not available right now.” And when you had to reprint the whole menu and its copies after making a minor change to it.

By providing you an instant update feature, the digital menu saves you both time and money. No need to reprint the menu. Any change in the items and pricing will automatically update the menu.

Moreover, it provides you the opportunity to experiment with new things easily. Whether you want to display the latest offerings, drop the existing one, or run discounts, this all can be done within a few clicks.

In addition to this, you can easily integrate your digital menu with takeaway EPOS software like FusionPOS .

Upsell With Ease and Increase Revenues

Upselling is the dream of every restaurant, and digital menus are here to make it happen.

By displaying the whole menu on larger screens, your chances to garner extra bucks increase. Moreover, by displaying complementary items, a digital menu promotes upselling.

Effectively Spread your Marketing Message

Unfortunately, digital menus are the most overlooked means of marketing. Restaurants invest in paid promotions to attract customers but ignore leveraging this amazing marketing source.

Don’t make this mistake!

Use your digital menus to display your marketing message. For instance, they give you a room to highlight discounted items or tell your customers about your upcoming new dish.

To Wrap It Up

If you haven’t already updated your menus to a digital one, it’s time for you to do it now. And if you’d like to integrate your digital menu with an online food ordering website or takeaway EPOS software, give FusionPOS . a try.

Our user-friendly Fusion Kiosk allows your customers to self-order food in just a few clicks. They can browse through the entire menu while seeing your upselling offers and can end up ordering food with a seamless checkout.